Consider these questions in your small group, and be prepared to share them with the entire class. Use what you learned in your homework assignment.
- From the point of view of a business, what is the purpose of digital nudging -– what are they trying to achieve? Give examples.
- Is this purpose (or purposes) inherently unethical? Why or why not?
- What makes the digital nudging examples shown unethical? Use one of the ethical frameworks from the assignment (virtue ethics, deontology, utilitarianism) to support your conclusion.
- Some folks have argued one way to make digital nudging ethical is to make it user-centered. (https://www.uxbooth.com/articles/using-dark-patterns-for-good ). Suggest ways that a company might increase their revenue through E-Commerce in a manner that removes these unethical aspects.